Bancassurance channel’s sales performance in the second quarter reinforces the trend observed since the beginning of this year. In the first half of 2026, gross written premiums totalled PLN 4.1 billion, which represents a 39.1% increase year over year. Particularly strong growth was recorded in Division I, where premiums rose to PLN 2.6 billion. As a result, the bancassurance’s share in the life insurance market has grown to account for nearly 19% of the total life insurance market in Poland.
Of course, the low-base effect must be taken into account. Last year saw the implementation of the Polish Financial Supervision Authority’s (KNF) Recommendation U and the related adjustments to distribution models, sales processes, and product structures offered by banks and insurance companies.
“Results for the second quarter of 2026 show a sharp rebound in the bancassurance market following the adjustment period seen in 2025. This is particularly evident in life insurance, where growth is driven primarily by protection products. At the same time, sales of investment products are on the rise, and we are also seeing positive growth in property insurance. It is worth noting that part of the strong growth in life insurance is due to the lower base from last year. What is important, however, is that the total premium value in the bancassurance channel has already surpassed the corresponding period of 2024. This shows that banks remain an important channel for customers to access insurance, and that bancassurance has room for further growth as regulatory requirements change, customer needs evolve, and insurance offerings develop”, says Piotr Wrzesiński, Vice President of the Management Board, Polish Chamber of Insurance (PIU).
Division I
Gross written premiums in this property and casualty insurance segment exceeded PLN 1.4 billion and are more than double the amount from the previous year. At the same time, premiums from investment products totalled just under PLN 1.2 billion, keeping this segment at a stable level. At the end of the first half of the year, the share of premiums in the bancassurance channel for life insurance stood at 18.8% (up 5.4 percentage points from the same period a year earlier).
Division II
In Division II, gross written premiums reached PLN 1.5 billion, and bancassurance’s market share rose to 4.5%. More than 18.6 million people currently have property insurance purchased through a bank.
