20 December 2010

PIU starts a national educational campaign focused on the functioning of the insurance market in Poland. Therefore, the PIU established cooperation with the biggest and the most popular women’s magazine “Pani Domu”

The cooperation with the magazine (issued every two weeks) consisted in a series of materials concerning all spheres of the insurance market. Each of the materials will be devoted to a different type of products. The first part will be issued on the 7th of October and it will be a guide of motor vehicle insurance. Other parts are already being prepared and they will concern, e.g. home insurances, health insurance and life insurance (either of protection or investment nature).

The materials are aimed at familiarizing potential customers with insurers’ offers and clarifying the most common doubts related to insurances. The cycle will also include answers of PIU experts to questions asked by the readers of Pani Domu.

PIU reminds that the education within insurances is one of statutory targets of the Association. The cooperation with media in that field is aimed at getting across to potential customers, companies without sufficient knowledge on the insurance regulations and products available on the Polish market. Pani Domu gets across to 5 million readers.