In response to the article on the Supreme Court’s ban on insurance limitations being ignored by the insurance companies (“Sąd Najwyższy zabronił ograniczania odszkodowań, a ubezpieczyciele swoje”), published on 29 June 2012 in “Gazeta Wyborcza”, on the gazeta.pl internet portal and the wyborcza.biz webside, the Polish Insurance Association will demand that the above mentioned press offices publish a press response. We were disappointed to note that the quotations from the insurance market representatives were taken out of the context and then false assertions were made, and the experts were assigned false intentions. Therefore, the written article throws a bad light at the insurance companies. As the Client’s trust is the most crucial value for the insurance sector, the Polish Insurance Association is deeply interested in explaining all the doubts related to this article. We believe that the press response published by the above press offices should clarify the issue.